San Antonio is already gearing up for another whirlwind February as the San Antonio Stock Show and Rodeo officially unveiled its initial lineup of entertainers for the 2027 season. Leading the charge is country music powerhouse Keith Urban, a familiar face at the event who has built a strong rapport with local crowds over the years. Urban’s return marks a continuation of his frequent appearances, having previously graced the stage in 2020, 2023, and 2025.

The festivities will kick off on February 11 with a performance by Flatland Cavalry, followed shortly after by Turnpike Troubadours on February 13. Adding a touch of romance to the schedule, BlackHawk is slated to perform on Valentine’s Day, February 14. The musical momentum culminates on February 20 when Keith Urban takes center stage for two separate shows, one at noon and another at 7:30 p.m., ensuring fans have multiple opportunities to catch the superstar live.

Taking place between February 11 and February 28, the sprawling celebration will be hosted across the Frost Bank Center and Freeman Coliseum fairgrounds. Organizers have confirmed that tickets are already up for grabs via Ticketmaster and the official rodeo website, urging eager concertgoers to secure their spots early before these high demand dates sell out.